Charging the lowest price for a good or service to a customer does not guarantee their loyalty. The ability to meet their complex demands and desire for instant gratification instantly, however, will. Solidifying customer relationships and capitalizing on new ones is what will set your business apart in the stifling competitive landscape.
Customer relationship management (CRM) refers to methodologies, technologies, and strategies that businesses can use to manage and analyze customer interactions and information throughout the customer lifecycle in order to improve customer relationships, drive brand loyalty, and increase sales.
CRM systems, in particular, collate data from customer interactions via the company’s website, telephone, live chat, email, marketing materials, and social media. CRM systems also compile detailed information regarding customers’ personal information, purchase history, buying preferences, and concerns. All this information is consolidated into a single database to allow real-time access and management across the organization.
Keep customers coming back for more with customer service that drives true engagement.
Enable access to a holistic view of your customers to drive better customer relationships with SAP Hybris Cloud for Customer (C4C).
Deliver a better customer payment experience, find new revenue streams and streamline your quote-to-cash process.
Understand your customers and respond to their behavior in real-time to give them what they want, when they want it.
Give your customers a consistent and meaningful experience – across every channel, every time.