Not Only Big Companies, Here's The Importance Of Adopting Big Data In Indonesia For MSMEs

More and more, the adoption of technology in the form of big data is increasingly being carried out by many parties. This includes companies and even SMEs in Indonesia for marketing and consumer needs. So, how are the characteristics and functions of big data adoption in Indonesia applied to the SME business sector? Listen here!

Overview of Big Data Adoption

Maybe some people still don't understand very well about adopting big data for business needs. This is one aspect related to the use of the internet which is used as an effective storage of big data. Big data will be useful in terms of searching on search engines to find various information needed.

In addition to search engines, it turns out that big data can also be found in devices used in everyday life. But on smartphones that are used for the biggest big data, namely installed applications such as GPS and Google maps. Not only that, big data sources from other applications on smart phones are social media such as Facebook, Twitter, and others.

The amount of information obtained by big data can be used by a company to improve performance. The adoption of big data in Indonesia is used in marketing as well as consumers to make sales skyrocket. This is very important for business success, especially for small, micro, or MSME owners.

Read also: https://www.soltius.co.id/id/blog/read/4-Contoh-Penapan-Big-Data

Characteristics and How to Process Big Data

Big data has quite a variety of characteristics, some are unstructured and the rate is quite fast. These characteristics can also be known as the 3 V's (volume, velocity, and variety). Each of these characteristics has a fairly different way of working. Especially with the development of the internet which is increasingly sophisticated and fast.

First there is volume which is the amount of big data to be continuously produced and growing every day. Usually, this type is stored in digital format on the internet. The second 3V feature is velocity which means the speed of data growth that cannot be controlled. This is what makes the data difficult to process with conventional technology.

The last 3V is called variety because it has several types of big data adoption in Indonesia. For example, big data that can be used is audio, video, image, text, and so on. As for how big data works, it is known as ETL (Extract, Transform, and Load). The processing is quite complicated because it consists of various types and formats.

In terms of analyzing data, it does not always use certain statistical methods, because it must take advantage of the use of machine learning and artificial intelligence. If it has been analyzed properly, it will get new inputs and strategies for good decision making.

Functions of Big Data

Big data has significant benefits for companies and SMEs in increasing sales. This is usually used as an analysis of what products are liked and needed by customers or a wide audience. Business owners can take advantage of big data in product valuation.

This aspect includes what products are most favored by customers, where are the locations of consumers, as well as various requests from clients. MSMEs can conduct online surveys so that all consumers can participate without having to come to the store. In addition, the company can also track the location of consumers who have filled out surveys in the form of GPS with the adoption of big data in Indonesia.

Besides being useful in terms of increasing sales in a business field, it is also used to increase customer loyalty that has been recorded by the system. For those of you who want to get more benefits in doing business, then you can entrust soltius.co.id as a big data adoption solution.

contact us for further consultation or click the following link: https://www.soltius.co.id/solutions-by-products/data-management