Tujuan Implementasi Aplikasi CRM dan Tahapan-Tahapannya

CRM applications - As a business person, you must be able to implement the latest strategies so that sales and company performance is maximized. The modern strategy that you can now choose is to use CRM software. CRM itself is a new approach to being able to establish a corporation with customers at the business level so that it can maximize communication and marketing through managing a variety of different contacts. The approach taken to retain customers and also can provide added value continuously to customers.
CRM is able to combine policies, processes and strategies in one unit. At present the implementation of CRM applications almost all of them use information technology in order to be able to turn prospects into profitable new customers to the stage of attachment between the company and consumers.
 
Corporate Goals of Implementing CRM
So that you do not choose the wrong software, it's good if you know the company's goals in implementing CRM first. If you have the same goals as the company then you can use this application, it is different if one of these goals does not want your company to achieve then this CRM software is not suitable for your company.
Some companies that implement CRM state that their purpose in using this application is to improve the relationship between the company and existing customers in order to increase company revenue. Tight business competition makes companies afraid to lose their customers so that with increased relationships, customers are expected to be more loyal to the company.
By implementing this CRM the company wants to provide complete information so that the fabric of customer relations with the company is increasing. With the improvement of the relationship, it is expected that the company will be easy to do up selling and cross selling techniques. Another goal by implementing CRM is to produce satisfying services by utilizing customer information in order to meet customer needs well. The latter is to produce consistency in the procedure and also the process of channeling answers to customers.
 
Stages of CRM
This CRM has a sophisticated system as a driving force. To be able to perform certain jobs or operations, this CRM application must go through several stages such as the following:
Get new customers
The first stage that will be carried out by CRM is to get new customers or acquire. As for being able to obtain these new customers CRM will do several ways such as providing convenience to customers when buying certain products needed such as responding to customer desires more quickly or providing timely delivery of ordered goods. The next way that can be done is to promote the customer by giving a good initial impression for customers, because if the initial impression is bad then your company's image will also be bad.
Add customer value
Companies must be able to create close relationships to customers such as listening to every complaint and improving service to them. To create a close relationship, this CRM application will do up selling and also cross selling. Up Selling is a company that will offer the same product but has a better quality, for cross selling is to offer complementary products to goods that are owned by customers.
Maintain
The last step is to keep customers. Maintaining this customer is quite difficult compared to finding new customers. To be able to maintain this customer CRM will provide support services and applications that are useful in maintaining relationships with customers, besides providing time to listen to each customer's needs such as handling complaints about dissatisfaction, and so forth.
These are some of the objectives of implementing a CRM application and also the stages of CRM in looking up to retaining attractive customers to be listened to.