4 Kegunaan Big Data Indonesia dalam Bisnis Ritel

4 Use of Big Data Indonesia in Retail Business

Big Data Indonesia - There is no doubt that business is a very profitable investment instrument in the long run which can be inherited and passed on to future generations. But to maintain business performance or improve it is not easy where you have to have good skills. Competition and business flows are growing so rapidly that those who do not find a way to survive and develop will be carried away by these flows. One way that can be an effective way to increase business potential You can use big data Indonesia. Actually, big data is only a term which is used as a description of a data set which is very large related to structured, semi-structured, and also unstructured. There are 3 big data types namely Volume, Velocity, and Variety.

The Use of Big Data in the Retail Business Having previously discussed the function of Indonesian big data for the retail business, this occasion will discuss the use or benefits of big data for the retail business. Retail is a business that requires accuracy, besides that many business processes must be carried out in it so that it is not a little thorough making its operations not optimal. In addition, retail requires large data where not only to store data of goods it has, but also to store customer data, customer purchase history, and even the habits of customers who shop. Seeing this, the retail business requires large data storage. The following are the uses of big data in the retail business that are important to know:

Business is more customer-centered

The first use of big data is to make the business customer-centered. The customer is the heart of the business without customers, the heart of the business will cease. Customers are plural meaning that business people must be able to learn about all existing customers, collect customer's personal data, and so on. The prevalence of various channels will increase marketing efforts and secure sales, so that business people can learn about customers in all sales channels and create experiences that can drive customer loyalty.

Supply chain optimizers

Big data will be able to help with management tasks and not only guarantee customer satisfaction. The management needed in the retail business is a proper stock analysis which aims to avoid oversupply and ensure that the business has sufficient best-selling goods available. Big data is able to perform predictive analysis in considering trends, seasons, and various other important factors.

Strategic planning 

Business without planning will make its operations become undirected. With the use of big data retail businesses will be able to make plans in the long run by looking at buying patterns. This retail business can also create a more appropriate pricing model. Dynamic promotion and strategic sales of products that are less desirable will increase revenue and profit margins more rapidly. For example, promoting a different product at each outlet, with big data business people will know the behavior of consumers at each of these outlets so that the competitiveness and retention of customers will also increase.

Cost saver 

The use of big data that is not widely known is a cost saver. To process and process this big data requires big cost. However, by applying big data analysis the cost can be minimized because business process reengineering done by big data will be able to automate multiple streams and free up more time to focus on the core of repetitive work.

This the use of Indonesia's big data in the retail business is interesting to know, hopefully this information is useful.