Benefits of Big Data Indonesia for E-commerce Business in the Pandemic Period

Of course everything is familiar with Indonesia's big data. This big data is not only popular in Indonesia but also throughout the world. In a pandemic such as the current big data is widely used so that the virus is not increasingly widespread. Big data itself has been applied to several countries such as Singapore and South Korea. Even China's success in eradicating the Corona virus outbreak is inseparable from its sophisticated system. South Korea itself has used big data to detect locations and will also send a warning if it is near Covd-19 patients.

Indeed, Indonesia's big data has not been used to overcome the corona outbreak that is here, but it is very useful especially for businesses that must be able to survive in the midst of a pandemic. At times like this the pattern of public spending changes so business people must understand the changing trends. One of the right business for you to run in a pandemic is e-commerce.

Benefits of Big Data for E-commerce
In the world of e-commerce, Indonesia's big data plays a very important role starting from consumer analysis to product innovation. This analysis is useful to provide an overall framework such as consumer profiles and what potential can be extracted from these consumers. The implementation of consumer data is collected and their interactions are carried out on e-commerce websites and then analyzed so that sales are maximized. There are several benefits of implementing big data to maximize e-commerce strategies such as the following:

1. Improve shopping experience
Big data will be able to increase consumer loyalty by providing a satisfying shopping experience. For example, consumers visit a website where they do not intend to shop directly but only seek insight into what products they think they need. With data, e-commerce actors can also provide product recommendations that are in accordance with the interests of consumers and adjusted to their search history. Big data is also able to evaluate the flow of consumer shopping from coming to exit the website.

2. Personalize shopping
Big data can also personalize shopping based on the interests of the consumer. As the shopping experience improves, the data collected on the e-commerce platform will be able to provide you with a more effective promotional strategy by personalizing shopping. For example, consumer shopping history data is analyzed into what product categories, from the analysis found if consumers like goods with a large discount then you can provide relevant discounts to consumers for products listed.

3. Increase e-commerce innovation
The next big benefit of Indonesia's data is to increase e-commerce innovation. This innovation is a fixed price for every business to remain flexible to changing trends. This innovation is also used to make consumers loyal to your business. With this big data analysis you can see the tendency of consumer behavior at certain times so that you can use this to innovate.

For example, conventional discounts are only in the form of discounted prices, but currently can be given to more attractive innovative forms such as cashback, flash sale, quizzes to games. With big data you can innovate more in your business, not monotonous that makes consumers saturated and move to other.

In this pandemic, in addition to you having to keep moving the business wheel, you are also required to be able to change the business strategy that you applied before. While Indonesia itself is a country with the largest online market in Southeast Asia so competition will be very tight and business demands will be heavier, so you should start using big data. Big Data Indonesia will be able to help your business innovate and conduct analyzes that are very beneficial for your business.