Data in Big Data Indonesia and its role in business

Big data Indonesia is already familiar. At a time when technology is increasingly sophisticated, big data is needed in various aspects. As the name implies, big data is a lot of data collected in large volumes. With this understanding 3V appears, which is often associated with big data, namely variety or variation, volume or amount, and there is velocity, which is speed.

In addition to large volume data, big data is also able to collect more complex and unstructured data from which all of the data can be analyzed to produce useful information for your business.

Data in Big Data
So what is meant by data in Indonesia's big data? Check out below:

1. Internet use
What is meant by data in big data is one of them is the use of the internet. Today many people are connected to the internet every day, even many are looking for information using search engines. The data entered in the search engine will always be stored.

2. Smartphone
This smartphone that you have has a large amount of data. Your smartphone stores your telephone records and also your SMS. Not only that, the applications on your smartphone also collect data that can be used for business purposes. GPS applications such as Google Maps will collect data that has something to do with your location.

3. Social Media
The data contained in Indonesia's big data is social media which is now a part of everyday human life. You can update photos everyday and also status to social media and that is included in the big data. Not only that YouTube every day there is also a video uploaded in every minute. With social media you can get data about your contacts. You can also find out what you are often looking for and you follow when on social media, your habits when using social media will also be recorded properly.

4. Digital media
Before the internet, you might use CDs and DVDs to listen to music and also watch videos. You will not leave a digital footprint, different if you currently use digital media such as websites and streaming applications, of course your digital footprint will be recorded clearly. The digital media will record what you have heard and also watch so they have data that can be used to improve their services. There is now also an e-book so that you can read digital books through any media, where they will also record any book that is your favorite and then offer you the same type of book.

Big Data for Business

After you read a few things that are meant by data in big data you can now conclude that big data is very important in business where with this big data you will know the habits of your customers when accessing your business. With big data you will know which products are most sought after by customers and so on so that you are able to promote or offer the right product.

You can use this Big Data Indonesia for a variety of business activities ranging from customer experience to analysis. There are several things your business can do with big data such as managing customers, helping your business operations become more efficient, and many more.

Given the many functions that can be performed by big data, it is not surprising that many companies have begun to implement big data in their business. The biggest challenge in using Indonesia's big data is the need for professional intervention in it so that big data can function optimally.