Fungsi Big Data Indonesia dalam Bisnis Ritel

Big data Indonesia - The world is talking about big data in the last few years, so it can be ascertained that the public has heard about this big data. Unfortunately, not everyone knows what big data is and what its benefits are. Though this big data has left its mark on every industry including health services, advertising, marketing, retail, telecommunications, and insurance. By using this big data the company will be able to know who its customers are well, the company can also find out who has bought the product and is used for what the product is bought.
After there is a big data company knows more about customers than ever before. All company data will be collected through their online stores, through purchase history, etc. so that the company's operations can be further improved.
 
Big Data Indonesia and Retail Business
Big data is very closely related to business which can be used to operationalize business for the better. One of the businesses that can take advantage of this big data is Retail. Retail is one or more activities that can bring the value of products and services to consumers both for family needs or personal needs. The retail world is very interesting because it requires accuracy and there is even a slogan that says retail is detail. This slogan is a sign that you who want to do business in a retail midwife must be willing to work hard, be creative, and detailed in every activity undertaken. Even the goods and services that people enjoy today are inseparable from retail services that are able to help producers and consumers so that their needs can be met.
Because it is very thorough, the retail business needs to adapt technology in conducting operations even more so now is the digital era who cannot be friends and utilize technology will be left behind. In addition, Indonesia's big data must also be combined with a good business strategy in order to develop as desired. There are two kinds of big data functions that retail businesses can use as follows:
 
Big data as a better customer identifier
To improve business performance it is important to recognize customers well. Without recognizing customers properly will cause the business to not experience significant changes. With this big data business people can decide which products need improvement. Many companies think that they know their customers well when they are not. There are still many retail companies that do not yet know the actions and ways of thinking of the majority of their customers but using this big data can show what customers are really doing. In short, a business company has no limits in knowing everything related to its customers.
 
Makers of more effective marketing strategies
Indonesia's last big data function in retail business is to make marketing strategies more effective so that marketing decisions can be better. As is well known that this retail business has intense competition considering that this business will continue to be needed as long as this human being is still on the face of the earth, so proper marketing is very much needed. Marketing is not successful or successful because it is not on target and by using this big data it can be prevented. The reason is because big data can make marketing more on target where it is distinguished based on the age of the customer, ethnicity, location, level of needs, items that are purchased, and so forth.
Unfortunately, the retail business is still in the exploratory stage in adopting Indonesia's big data technology, there are still some who have not found a way to implement this big data so the results have not really been maximized.