Inilah Perbedaan Aplikasi CRM dan ERP

Differences between CRM and ERP

In the current era of information technology, almost everything can be done more efficiently thanks to technology and internet. No exception with the company's management processes that have been helped by supporting applications such as Customer Relation Management (CRM) and Enterprise Resource Planning (ERP) applications.

Both applications have the same purpose, to facilitate the data management process for increasing work productivity and company efficiency. However, these two applications have different work processes which complement each other. For this reason, you should read the reviews below about the differences in CRM and ERP applications, along with the full review:

Get to know the CRM application

Customer Relation Management or the familiar one called CRM is an application that cannot be separated from the company. Why ? Because this application is able to help companies manage all customer data to be used as a reference for the progress of the company.

This application is a business strategy that prioritizes customers as a major milestone to produce a company work program that fits the customer's needs. For example the determination of marketing and advertising media strategies, then the data from CRM applications will be needed. From these data companies can find out how the conditions of market trends and what is most desired by customers.

Then another important thing, this application can help the Public Relations division in establishing better relationships with customers. All regulations that are formed will be adjusted to the conditions of the customer so that there are no more things that harm the customer.

Get to know the ERP application

If the CRM application focuses on customer data, then Enterprise Resource Planning or ERP applications will focus on data that is broader in scope, from pre-production, finance, HRD, product distribution, report generation, to investor and so on.

ERP applications are also often referred to as the Back Office System, which is indicated as a system that specifically supports company activities without having to involve customers directly. This is certainly different from the CRM application which is mostly operated based on data obtained directly from customers.

Now, there are also quite a number of people who consider ERP applications to replace the CRM application role. But that is actually not right because both of them have to go hand in hand to get valid data from various lines.

The difference between the two applications and which one is better?

As previously mentioned, that these two applications have a common goal, to facilitate the affairs of data management. But, in terms of differences, it is clear that both of them are going their own way. Between CRM and ERP applications must be able to be matched well so as to produce valid data and then managed as a reference for decision making.

So, the conclusion is, you should use both of these applications to manage company management data. Both of these applications will make it easier for you to manage data in real time and will certainly increase employee productivity from various divisions. Because all employees will pocket the same and most updated data to be used as reports or evaluations.

In addition, the process of making reports also becomes easier and does not require much time.

Well, that's some reviews you need to know about the differences in CRM and ERP applications. We hope this review is useful and can be a reference for those of you who want to develop the company and increase customer satisfaction.