Mengenal Big Data Indonesia Lebih Dekat

Big data Indonesia is increasingly profitable for businesses. Big data in gadang is one of the important business foundations, especially in modern times and in the technological era. According to experts, this big data has all the data set in a very large number, complex, and structured so it is difficult to manage with ordinary database management or traditional data processing applications. The character of big data itself is exponential data growth and also the addition of information that has a high speed, and has data that does not vary. This will present new challenges in processing the data.

Big Data Feature
There are several characteristics of Indonesian big data that you must know. The first feature is the volume at which this big data will have a large amount of data so that when processing data requires large data storage as well. The next big data characteristic is velocity which means that big data has a fast data flow and its nature is real time. The last feature is the variety in which the big data will form a diverse format, sometimes structured and also depends on the number of data sources. Examples that are often collected in big data are internet protocol traffic, internet user accounts, banking transaction data, sales transaction data, GPS movement data, camera records, social media user activity, video data, image data, audio data, and many more the other.

Also Read: What is Big Data Indonesia?
Big Data and Business
Actually, big data is very useful for business, unfortunately there are still few business companies that implement it. Along with the development of data processing technology will provide solutions for businesses to analyze big data in real time. The results of this analysis will help companies to be able to use the data and also use it to identify new opportunities that can arise anytime and anywhere. The potential for using big data for business progress is unlimited. The results of this big data analysis can also be used to solve problems quickly, accelerate innovation, and also be able to encourage businesses to compete competitively. The potential of Indonesia's big data is worth considering because it is able to present new perspectives and opportunities from the large amount of data which has been used for conventional data processing.

A successful example of using big data is gaining a deeper understanding of consumer behavior, especially for marketing activities. With digital monitoring technology, data from audience demographics, habits, and preferences will be able to detect consumer behavior even up to post-transaction. In Indonesian banking, big data is also used to identify customer behavior such as conducting credit risk analysis, understanding customer behavior, and many others.

Also Read: Big Data Indonesia and Its Benefits for Business 2019
Not only to understand customers, but the presence of Indonesia's big data will also help producers in choosing the right channel to be able to reach consumers, because the evolution in the nature of communication technology will be able to bring a variety of channels that can grab the market's attention and also consumers. . The results of big data analysis will be able to show what the company has experienced and what is the solution.

The company that uses Indonesian big data will succeed in placing advertisements that are better and more targeted because it is adjusted to the tastes and desires of consumers, so it can be ascertained that the role of big data in this business is very large and vast which makes the business can move faster compared to beforehand.

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