Penggunaan Big Data Indonesia untuk Bisnis

Big data Indonesia is certainly familiar in the ears of the people. This big data often becomes a hot topic among business people. Big data itself is a large and complex data collection where the source is new data. This data set will be so large that traditional data processing software will not be able to manage it again. However, this large amount of data can be used as business handling that previously could not be handled. Simply put, big data is the collection and use of information from various sources to make better decisions.

Use of Big Data
There are several uses of Indonesia's big data that are very useful for businesses. Where with this big data technology the company will be able to develop much better than before. The following are the uses of big data in business that you must know:

1. Get to know customers better
The first use is being able to get to know customers better. Companies that use big data will be able to understand customer choices well and can decide which products need to be improved or improved. Many companies think that they already know their customers well but this big data will show what the customer really wants.

Also Read: What is Big Data Indonesia?
Big data will also help your company to find out who has bought your product so that segmentation going forward will be easier to do. Collecting customer information and experience is much easier because it uses a variety of sources where the information is needed by the company.

2. Effective marketing strategies
Companies that use this big data can make far better marketing decisions. With this big data you will know what kind of community responds to the marketing strategy that your company has run. With this, it will be known precisely and in detail about the buyer starting from age, ethnicity, location, gender, and so forth. If the information is analyzed correctly will make your company able to deliver the right message to the public so they want to buy your product. This big data is not only crucial but also able to revolutionize as a whole.

Also Read: Get to Know Indonesia's Big Data Closer
3. Utilizing social media more leverage
Big Data Indonesia will be able to identify if someone mentions the name of the company's products on the internet, especially on social media. Big data is also able to find positive experiences and complaints and then analyze the unstructured data to find valuable information that can be used by your company for future business decisions. Your company will be able to take advantage of Twitter, Instagram, Facebook, and so on. By getting to know customers better and knowing how they interact on different social media platforms, your company will be able to find more effective ways of delivering messages to make sales possible.

Challenge
Although Indonesia's big data offers convenience, it is not without challenges in its use. One common mistake is that companies only use data without involving human hands. To be able to use the data properly and correctly, professional hands are needed in learning it. The thing to remember is this big data has a large amount even though there are tools that can help you in storing data, but this volume will continue to increase every year. Therefore there are still many organizations or companies that have difficulty in collecting data.

Thus some information about Indonesia's big data that is important for you to know, hopefully this information is useful.

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