Peran Big Data Indonesia dalam Dunia Bisnis yang Sangat Penting

The Role of Big Data Indonesia in a Very Important Business World

Big data Indonesia - In the business world big data implementation is very important because the data that enters this business is unstructured so that with the role of big data, the unstructured data can be used for operations and business development. Business competition that is getting tougher in the digital era as it is now makes business people who cannot adopt technology or utilize these technologies will be left behind.

Big data itself is closely related to large volumes of data whether structured or not. Basically, the business data exists every day. What must be considered is not how much the quantity of data is, but rather towards managing the data which can be useful for business development.

The Role of Big Data in the Business World

What makes this big data different is that the structured and unstructured data collection is very large and even complex so that data processing techniques that usually cannot work with these data can be done. Big data technology will focus on finding hidden threads, trends, as well as patterns of data stacks from companies, then the data is processed and managed so that it can open new opportunities.

Indonesia's big data role is important in the business world because it has high-volume, high-variety, and high velocity properties which means that the data is very abundant, the variety is very large, can be obtained in real-time, and a lot of information will be obtained from the big data. The role of big data in this business world is to understand market conditions. Market conditions will change easily at any time so that with big data it is expected to be able to see changes in market trends quickly. What makes this market trend change is that consumer purchasing behavior changes. In the big data business it is also possible to find out the most sold products and can produce products in the future that are in line with trends.

Big data plays a role in controlling the reputation of online businesses owned. The tools that are in big data can do sentiment analysis, so business people will be able to see how much feedback about who has given a company response. The last role is big data will be able to understand customers well. Big data will be able to know what customers want and provide the best service to them. By using this big data, the company can minimize customer complaints.

Obstacles to Big Data Implementation

Despite this big data, Indonesia has many benefits, but in reality there are a number of obstacles that make implementation not in line with expectations. The biggest obstacle actually emerges from data owners where they are still struggling with data and not yet analyzing. Even though to be able to read data accurately this analysis is very necessary. In addition, the next obstacle to implementation is from the internal big data itself where the number of scientists who are able to understand the big data well is still so small that the company will not be able to use it to the fullest. But fortunately there are currently several credible vendors offering big data accompanied by competent big data consultants. With the help of experienced consultants, companies will be able to use big data more leverage.

For those of you who are interested in using big data Indonesia, it will be better if you choose the vendor of big data providers who are truly qualified and credible, so that their use is maximized because it is supported by high-quality and experienced big data consultants.