Definition and Use of Data Analytics

The use of data analytics in today's era is considered very important. It is not surprising that now many companies, both small and large, choose to use Indonesian analytic software to analyze their data. Data analytics allows customers to reduce the possibility of fraud by irresponsible parties. In addition, companies can make decisions more easily in the business they run thanks to the right software to analyze data in the company.

Understanding Data Analytics
Data analytics can be defined as a series of applications ranging from Basic Intelligence, Reporting and Online Analytical Processing, and several other analytic features. Data analytics can also be defined as a process that aims to get conclusions from data information. This technology is widely used in the commercial industry because it can make it easier for companies to get good and accurate final results.

This technology can help companies to increase revenue, optimize their marketing programs, and also improve services for customers. Thus, it can be said that data analytics can improve a company's business performance.

What Are the Uses of Data Analytics for Companies?
The following are various uses of data analytics for a company:

Simplify Statistical Calculations
Statistical data is one of the most important data for a company. Every day, employees must process these data to be used to support the business they run. The work of employees in calculating or analyzing these data will be easier thanks to the presence of data analytics.

Making Calculation Time More Efficient
If previously employees had to spend a long time doing calculations and data analysis because they still used manual methods, now this will not happen again. Because, now there is data analytics that can make the time to analyze data, especially those related to statistical data, more efficient.

The more efficient calculation time is also felt to be able to improve the performance of employees because they will not dwell on just one job so they can do more work. When the employee's performance increases, the company's performance will also increase.

Providing Solutions for Business Interests
Data analytics also plays an important role in helping companies find solutions for their business interests. The solutions obtained come from the results of statistical data calculations that have been previously analyzed. That way, the company will find it easier to make decisions that can be used to support the interests of the company.

Accurate and Reliable Calculation Results
The use of data analytics makes the results of statistical data calculations more accurate and reliable or trustworthy. The existence of data statistics is considered very beneficial for companies because it can reduce the risk of errors in the statistical data analysis process.

Can Help Market Research from a Business
Companies must conduct market research for the smooth running of the business. With market research, the company will find out the willingness and ability of the market to respond to the products of these companies. To facilitate the market research process, companies must start implementing the right technology. For this reason, many companies are now implementing data analytics to facilitate their market research process.

This is a review of the meaning and usefulness of data analytics. Hopefully this explanation can add to your insight. For more detailed information regarding the application and development of data analytics, please consult Soltius Indonesia. We are an Indonesian Analytics Software provider that is committed to taking a real role in the growth of companies in Indonesia.